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Posted by Leon, Sept. 29, 2021, 9:18 a.m.

What other metrics would you add to Netflix's executive dashboard?

Netflix's co CEO Ted Sarandos shared two of the metrics that Netflix uses to track their most popular content.
The two metrics are:
1. The number of accounts that watched at least 2 minutes of the content within 28 days of its release;
2. Total view hours per title within the first 28 days.
I like those two metrics for a couple of reasons:
a. it's not a vanity metric (total number of viewers), it only counts users who watched at least 2 minutes. Noises such as accidentally clicked on the play button, etc are reduced;
b. It's within the first 4 weeks/28 days of a release, you can of course use the first 7 days, 14 days, 60 days, etc. all of them will be highly correlated, pick one and use it as the Northstar.
During a data scientist interview, you are often asked to such metrics, if you can add a few more metrics on Netflix's executive dashboard, what would they be? Please comment below.
What other metrics would you add to Netflix's executive dashboard?
(Original Verge interview article)
https://www.theverge.com/2021/9/27/22697364/netflix-viewing-data-code-2021

Answers

I was thinking of a scenario where in case of a tie for popularity, preference is given to the title where viewers took lesser number of breaks (while watching that title).
Feedback analysis for Title(movie/series) owners, Netflix can give them other metrics like:
(1) Number of users who used Teleparty extension for that title
(2) (Avg., max, min) Number of breaks taken to finish that title
(3) Specific portions in the title where users skipped/rewatched a part of the title
(4) To check global presence, number of countries where users played that title
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gurpreet (26)

Nov. 22, 2021, 6:45 a.m.